Customers have more access to communication channels than ever. As such, opportunities abound–but so do difficulties. Tackle both through omnichannel eCommerce, which allows you to provide a personalized experience for clients, regardless of how they get in touch.
More channels might mean more sales, but it takes more work to manage all the ways consumers interact with your brand. This situation is made worse when customers leap from one communication channel to another–i.e., Facebook to email–which is sometimes necessary.
An omnichannel approach is the ideal solution, though it requires a bit of a balancing act. You need to integrate all your platforms while maintaining consistent branding. Trying to do this alone can be incredibly difficult. Fortunately, Smart Merchandiser can help you solve all your omnichannel eCommerce needs.
What Is Omnichannel eCommerce?
The way customers interact with businesses continues to evolve. First, you physically entered brick-and-mortar stores. Then, call centers arose.
Today, customers also use online stores, social media, email, and texting. Each has its place in commerce. But managing all these communication channels can become complex. There are a few ways to navigate the challenges.
For instance, multichannel support lets your business facilitate all these interaction methods. However, omnichannel eCommerce goes further and enables data synchronization between the channels. The result is a seamless customer experience that remains consistent regardless of your clients’ platform.
Through omnichannel eCommerce, customers can start their journey on one platform and pick up later on a different platform. But the experiences shouldn’t feel different. Instead, customers should feel like your business “remembers” them.
In practice, if a shopper eyes a shirt online but doesn’t buy it, your business should send an email spotlighting the shirt plus similar items they may like.
Omnichannel eCommerce encompasses a variety of strategies, such as maintaining preference settings across different online marketplaces.
Implementing Omnichannel eCommerce With Smart Merchandiser
Omnichannel eCommerce benefits both your business and your customers. The increased convenience is a customer-centric approach that results in a superior customer experience. This is far from negligible, as customer satisfaction is one of the biggest factors that influence where clients spend their money.
So, if you can implement multiple points of contact and merge them into an effective omnichannel system, you can increase your business’s profits. These tactics will help.
Leveraging Social Commerce Analytics
Social media is a pivotal platform when it comes to online marketing. It’s one of the easiest ways to share information with a wide audience. Customers can also use social media to communicate with your business, purchase products, and share feedback.
Smart Merchandiser can help you stay on top of all your social media channels. You can get insight into social media perceptions surrounding a product from a single place. This information is available for each item, allowing you to make data-driven decisions on which items to restock or discontinue.
Accurate and Improved Product Management
With modern digital storefronts, you have access to more customer data than ever. When used correctly, this will drive your omnichannel eCommerce efforts. However, this data isn’t always easy to understand, rendering it more or less useless for decision-making.
Data is also essential for customers who need a real-time look at your stock. Suppose a buyer goes through purchasing a product, only to learn it’s out of stock in the last step. This leaves customers unsatisfied and can damage your reputation.
With Smart Merchandiser, you can conveniently access all the product information you and your customers might need. The inventory management system lets you enable visual alerts triggered when inventory falls below a certain number. This gives you ample time to take appropriate action.
Important information overlaps each product, such as the abandonment rate, product views, and items sold. This data is gathered from multiple sources, including Google Analytics, social media, and ratings and reviews.
What’s more, Smart Merchandiser’s attribute management system lets you quickly manage your products according to their features. This means you can easily add or remove the departments, colors, materials, and other keywords associated with each product. With the correct attributes in place, finding products in your online store is a breeze, leaving fewer frustrated customers on your hands.
Effective Omnichannel Marketing
Through omnichannel eCommerce, you can supercharge your marketing. However, you must ensure your brand and voice remain consistent across different platforms. Customers in your brick-and-mortar store shouldn’t have a different perspective of your business compared to those shopping online. In addition, maintaining a consistent brand makes it easier for customers to build loyalty.
For example, you might create an omnichannel experience by having QR codes in-store. Once scanned, customers can gain information about products, such as additional color options, and even continue their shopping online instead.
What’s more, Zobrist’s Smart Merchandiser enables merchandising teams to organize product catalogs quickly and effectively. Brands and businesses can also use the tool’s insights to modify their online merchandising strategies to fit shifting market sentiment or customer behavior. This is especially helpful for companies that sell many different products.
Omnichannel eCommerce Can Bring You More Customers
The more platforms you’re active and visible on, the more opportunities you have to attract customers. But for a true omnichannel experience, you must integrate the different platforms. This enables customers to seamlessly transition from one platform to another. In the process, your branding and marketing should remain consistent.
Smart Merchandiser can help by allowing you to take control of your storefront from a single interface. Handle monitoring, editing, inventory, and analytics all in one place. Plus, you don’t have to wade through complex coding to complete tasks; instead, the visual editor lets you simply drag and drop product thumbnails.
Most importantly, Smart Merchandiser tracks which products are being searched for and purchased. With this information, you can plan better campaigns and decide which products to promote. This results in a smoother customer experience for your clients, no matter which platform they’re using.
Contact Smart Merchandiser today to discover how we can improve your omnichannel eCommerce experience.
